How a complete Next.js rebuild and SEO overhaul helped an Australian fashion brand more than double their conversion rate.

The Challenge

An Australian fashion e-commerce brand with a dated Shopify site losing market share to faster, better-designed competitors.

Urban Thread Co came to SimptechAI looking for a partner who could deliver real, measurable results — not just reports full of vanity metrics. They needed a strategy that would move the needle on their bottom line and establish them as the clear leader in their market.

Our Approach

We started with a comprehensive audit of their current digital presence, analysing everything from technical SEO and site architecture to content gaps and competitor strategies. From this analysis, we built a prioritised roadmap targeting the highest-impact opportunities first.

Our team implemented a multi-pronged strategy covering technical optimisation, content creation, authority building, and conversion rate improvements. Every action was measured and optimised in real-time using our proprietary analytics dashboard.

The Results

The results exceeded expectations across every metric. Within the stated timeline, Urban Thread Co saw their primary KPI improve by +210% conversion rate, with compounding improvements continuing month-over-month. The strategies we implemented continue to deliver growth long after the initial implementation phase.