Privacy Policy

Last updated: January 2025

1. Introduction

SIMPTECH SOLUTIONS PTY LTD trading as SimptechAI (ABN: 33 670 880 832) (“we”, “us”, “our”) is committed to protecting your privacy and complying with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at simptechai.com.au or engage our services.

By using our website or engaging our services, you consent to the practices described in this policy. We encourage you to read this policy in full to understand how we handle your personal information and what rights you have in relation to it.

2. About SimptechAI

SimptechAI is an internet marketing service based in Meadow Heights, Victoria, Australia. We provide search engine optimisation (SEO), pay-per-click (PPC) advertising management, website design and development, Google Business Profile optimisation, and content marketing services to Australian businesses. Our office is located at U18/4-16 Melaleuca Dr, Meadow Heights VIC 3048. We serve clients across all Australian states and territories.

3. Information We Collect

We may collect the following types of personal information:

3.1 Information You Provide Directly

  • Name and contact details (email address, phone number, business name)
  • Website URL and business information submitted through our contact forms or SEO audit request forms
  • Location and city information to help us tailor our services to your geographic market
  • Monthly budget preferences and service requirements
  • Communication preferences and marketing consent
  • Any additional information you provide through email correspondence, phone conversations, or video meetings

3.2 Information Collected Automatically

  • Technical data including IP address, browser type and version, device type, operating system, and screen resolution
  • Usage data including pages visited, time spent on each page, navigation patterns, referring URLs, and exit pages
  • Cookie identifiers and similar tracking technologies (see Section 6 for details)
  • Geographic location data derived from your IP address (city/region level, not precise location)

3.3 Information from Third Parties

  • Analytics data from Google Analytics 4 about how visitors use our website
  • Advertising data from Google Ads and Meta Ads platforms when you interact with our advertisements
  • Publicly available business information used to prepare SEO audits and competitive analyses

4. How We Collect Information

We collect personal information through the following methods:

  • Contact forms and service inquiry forms on our website (simptechai.com.au/contact)
  • Free SEO audit request forms (simptechai.com.au/free-seo-audit)
  • Email correspondence to info@simptechai.com.au
  • Phone conversations to our business number (0451 730 110)
  • Video conferencing platforms used for client consultations (Google Meet, Zoom)
  • Cookies and similar tracking technologies embedded in our website
  • Google Analytics 4 and other analytics platforms
  • Social media interactions through our LinkedIn, Facebook, Instagram, and X (Twitter) accounts

5. How We Use Your Information

We use your personal information for the following purposes:

5.1 Service Delivery

  • Providing SEO, PPC, web design, and other digital marketing services you've engaged us for
  • Delivering SEO audit reports and competitive analyses
  • Communicating with you about project progress, strategy recommendations, and deliverables
  • Generating monthly performance reports and dashboards

5.2 Business Operations

  • Responding to your inquiries, requests, and feedback
  • Processing payments and managing client accounts
  • Maintaining records required for Australian tax and business compliance
  • Improving our services based on aggregated client feedback and performance data

5.3 Marketing and Communication

  • Sending relevant marketing communications, industry insights, and service updates (with your consent)
  • Personalising your experience on our website based on your interests and interactions
  • Retargeting advertising through Google Ads and Meta platforms (you can opt out at any time)

5.4 Legal and Security

  • Complying with legal obligations under Australian law
  • Protecting our rights, property, and safety, and those of our clients and the public
  • Detecting and preventing fraud, security threats, and abuse

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyse site traffic, and measure the effectiveness of our marketing efforts. Cookies are small text files stored on your device when you visit our website.

6.1 Types of Cookies We Use

  • Essential cookies: Required for the website to function properly (e.g., session management, security). These cannot be disabled.
  • Analytics cookies: Google Analytics 4 cookies that help us understand how visitors use our website. Data is collected anonymously and aggregated.
  • Marketing cookies: Used for retargeting advertising through Google Ads and Meta platforms. These track your interactions with our website to serve relevant ads on other platforms.
  • Preference cookies: Remember your settings and preferences (e.g., cookie consent choices) to improve your experience on return visits.

6.2 Managing Cookies

You can control cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, though this may affect the functionality of our website. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, and manage ad preferences through Google's Ad Settings and Meta's Ad Preferences.

7. Disclosure of Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with the following categories of trusted service providers who assist us in operating our website and delivering our services:

  • Hosting providers: Vercel (website hosting) and associated infrastructure providers
  • Analytics providers: Google Analytics 4 for website usage analysis
  • Email service providers: For sending transactional emails and marketing communications
  • Payment processors: For secure payment processing of client invoices
  • SEO tools: Ahrefs, Semrush, and other analysis platforms used to deliver our services
  • Advertising platforms: Google Ads and Meta Ads for marketing purposes

All third-party service providers are contractually required to protect your information in accordance with this policy and applicable Australian privacy law. We ensure that any overseas data transfers comply with Australian Privacy Principle 8 regarding cross-border disclosure of personal information.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • SSL/TLS encryption for all data transmitted between your browser and our website
  • Secure hosting infrastructure with regular security updates and monitoring
  • Access controls limiting staff access to personal information on a need-to-know basis
  • Regular security audits of our systems and processes
  • Secure data backup procedures with encrypted storage

While we take all reasonable steps to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. If you believe your personal information has been compromised, please contact us immediately.

9. Your Rights Under Australian Privacy Law

Under the Australian Privacy Act 1988 and the Australian Privacy Principles, you have the right to:

  • Access: Request access to the personal information we hold about you. We will respond to access requests within 30 days.
  • Correction: Request correction of any inaccurate, incomplete, or outdated personal information we hold about you.
  • Deletion: Request deletion of your personal information where it is no longer needed for the purpose for which it was collected.
  • Opt-out: Opt out of marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
  • Complaint: Lodge a complaint with us or with the Office of the Australian Information Commissioner (OAIC) if you believe we have breached the Australian Privacy Principles.

To exercise any of these rights, contact us at info@simptechai.com.au or call 0451 730 110. We will verify your identity before processing any request and respond within 30 days.

10. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by Australian law. Specific retention periods include:

  • Contact form submissions: Retained for 2 years after the last interaction, then securely deleted
  • Client records: Retained for 7 years after the end of the client relationship, as required by Australian tax law
  • Analytics data: Google Analytics data is retained for 14 months under our GA4 configuration
  • Marketing preferences: Retained until you opt out or request deletion

When your information is no longer needed, we will securely delete or anonymise it using industry-standard data destruction methods.

11. Children's Privacy

Our website and services are not directed at children under 16 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete that information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. Any changes will be posted on this page with an updated revision date. For significant changes, we may also notify you via email or a prominent notice on our website. We encourage you to review this policy periodically.

13. Contact Us & Complaints

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or want to make a complaint about how we've handled your personal information, please contact us:

Privacy Officer
SIMPTECH SOLUTIONS PTY LTD trading as SimptechAI
Email: info@simptechai.com.au
Phone: 0451 730 110
Address: U18/4-16 Melaleuca Dr, Meadow Heights VIC 3048

We aim to resolve all privacy complaints within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au or by calling 1300 363 992.