Own the Local Pack

Google Business Profile optimisation isn't a one-time task — it's an ongoing process that requires consistent attention and strategic management. Here's how we approach it for every client.

We start with a complete audit of your existing profile (or set one up from scratch if you don't have one). This audit evaluates your primary and secondary categories, business description, attributes, service area settings, business hours, photos, Q&A section, and review profile. We compare your profile against the top 3–5 competitors in your local pack to identify exactly what you need to do to outrank them.

Next, we optimise every field in your profile based on our audit findings and competitive analysis. This includes writing a keyword-rich business description, selecting the optimal category configuration, uploading geo-tagged professional photos, populating your products and services section with detailed descriptions, and ensuring your NAP (Name, Address, Phone) is consistent with your website and all citation sources.

Ongoing management includes weekly Google Business posts with offers, updates, and news to keep your listing active and engaging. We implement a review generation strategy that systematically builds your review count and rating. We monitor and respond to all reviews within 24 hours. We proactively seed and manage the Q&A section to control your narrative and address common customer concerns. And we provide monthly performance reports showing exactly how your profile is performing — searches, views, calls, direction requests, and website clicks.

For businesses with multiple locations, we manage each profile independently with location-specific optimisation, ensuring each listing is fully optimised for its specific service area and competitive landscape.